In October 2015, WestJet, Canada's second biggest airline, needed to expand its social media existence.
WestJet opted for a highly successful approach, which it developed itself in order to manage social media, and both executives were faced with two new potential societal platforms: Snapchat and Pinterest. With an economy in decline and a flat advertising budget for 2016, they had a determination to make. Should the business pursue either of these stages for the approaching year, and if so, how? Which one would be best for the growth and development of the social media presence of WestJet?
PUBLICATION DATE: June 20, 2016 PRODUCT #: W16363-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
