When students have the English language PDF of this Brief Case in a coursepack, they are going to also have the option to purchase an audio version. The marketing manager of a new minor league baseball team must design, conduct, then interpret survey research to determine optimal ticket pricing which will give big attendance figures and contribute to the owner's goal of breaking even in the first year of play.
The pricing duty becomes more demanding when other variables like concessions sales are contemplated. Students are requested to complete a quantitative assignment as part of case analysis, but quantifiable factors must be grappled with by them too.
PUBLICATION DATE: July 25, 2008 PRODUCT #: 209S22-PDF-SPA
This is just an excerpt. This case is abou SALES & MARKETING
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