GlaxoSmithKline in China (B) Harvard Case Solution & Analysis

In 2013, four GSK workers were in custody by Chinese investigators for allegedly bribing health care workforce to put up for sale GSK pharmaceuticals. A month subsequent to, Abbas Hussain, GSK's Asia Pacific regional president, said the firm would assist in identifying corrupt practices.

Two days consequently, GSK's CEO, Andrew Witty, described the accusation "black", and said the business would utilize the opportunity to "make modifications."

PUBLICATION DATE: November 07, 2013 PRODUCT #: 514050-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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