Wells Fargo Online Financial Services (B) Harvard Case Solution & Analysis

Describes how Balanced Scorecard built Online Financial Services (OFS) group is used to select the priority initiatives for the organization. Currently, initiatives are ongoing throughout the organization and management spends considerable time review, approval, and often eliminating initiatives. OFS develops rating procedures based on the Balanced Scorecard, to align the initiative with the strategy of the group. At present 11 proposals made it through the first two selection processes. Students will evaluate the proposals in accordance with the strategic themes described in the Balanced Scorecard, plus additional criteria developed by top managers. "Hide
by Robert S. Kaplan, Nicole Tempest Source: Harvard Business School 16 pages. Publication Date: August 31, 1998. Prod. #: 199019-PDF-ENG

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