How to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company is the main focus of this two-part containing case. Students going to learn in this case (A) about High-end apparel retailers like Bonobos, Gilt Groupe, and Zara are the working partners of Quiet Logistics, an e-commerce fulfillment company. Collecting customer items to the warehouse and bring them to the appropriate workstation for employees for packaging ready for shipment is extra-ordinary capability which distinguish it from its rival. This firm is highly-efficient that frees its workers to go for additional value-added services such as handwritten thank-you notes with the help of robots, processing up to 8000 orders per day. Quite Logistics produces 99.99% accuracy in its inventory system along with completing orders on-time with the help of its own developed proprietary software that collect data on productivity measures. At the end of the case (A), keeping in mind the two co-founders awake at night as they are optimistic the growth of their company, students are asked to list the strategic uncertainties. In case (B) consisting on a single page, reveals some surprising strategic twists that drag their plans into disarray. How to respond in this situation, students to be asked.
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