In 1991, Warner-Lambert Company, a firm engaged in three main business of ethical pharmaceuticals, non-prescription health care products, confectionery, has just completed its most successful year ever. However, Mel Goodes, the new CEO, is concerned that the current organizational structure is incompatible with the increasingly global business environment. A key issue in the case, as a classic shift multidomestic, country-oriented firms are more flexible, more rigid connected global structures. This should lead to a discussion of the pros and cons of doing business in a global versus local basis. The question is rather complex with Warner-Lambert, due to differences between the three main business.
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by Andrew C. Inkpen, John Zerio, Chris Hormann Source: Thunderbird School of Global Management 24 pages. Publication Date: April 23, 1997. Prod. #: TB0215-PDF-ENG
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