Metro International S.A. Harvard Case Solution & Analysis

Examines the business model Metro International, the company publishing 70 editions of its free newspapers in 20 countries. Metro has been a pioneer in the free market newspaper publishers struggle existing dissemination of traditional paid newspapers. Looks at the decision facing top management Metro International in 2007 on the future strategy of the company. The company became profitable after years of losses, but also other issues surfaced, the competition has greatly increased in many markets, and advertising - free newspapers only source of income - are rapidly moving from newspapers to the Internet. Spain was an example. The fact that Metro International, learned from other places on the globe, and they will allow the company to make a Spanish unit profitable? What strategy should the Spanish country manager take? "Hide
by Tarun Khanna, Felix Oberholzer-Gee, Vincent Dessain, Ane Damgaard Jensen, Anders Sjoman Source: Harvard Business School 27 pages. Publication Date: September 13, 2007. Prod. #: 708429-PDF-ENG

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