Conroy’s Acura: Customer Lifetime Value and Return on Marketing Harvard Case Solution & Analysis

In the fall of 2006, the president of Conroy's Acura was examining reports of the quarterly sales of the firm. He was concerned that despite a strong economy, sales at his car dealer were stagnant.

The vice president of sales of the Acura of Conroy was constantly coming up with new marketing schemes to improve sales. However the president had difficulty in determining how successful previous promotion efforts had been in increasing profitability. He needed a method to place the numbers into context.

PUBLICATION DATE: February 04, 2008 PRODUCT #: 908A01-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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