Tim O'Shaughnessy, the 29-year old CEO of LivingSocial, is growing a revolutionary world-wide business of "daily deals"-in which retailers provide a heavily-discounted product or service available for purchase for short (usually 24 hour) windows. The case explores the complicated sharing of rewards and risks between LivingSocial, participating customers, and retailers, center on the return on outlay in both the short- and longer-duration for LivingSocial's retail associates.
What's the Deal with LivingSocial Case Study Solution
Moreover, given the rapid growth of the daily deals space as well as the accompanying proliferation of adversaries including Groupon and Amazon.com, the case targets the need for constant innovation in product offerings to maintain distinction from copycats.
PUBLICATION DATE: February 24, 2012 PRODUCT #: 512065-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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