This case study provides a discussion of Virgin Mobile, an innovative virtual mobile network operator, has developed an unique standing in the UK market through exceptional placement and strong company system fit. The first section of the case discussion concentrates on the firm's underlying business activities that supplied a distinctively differentiated placing in the UK mobile telecommunications sector up until mid 2005 and the somewhat advanced Virgin Mobile's business model and strategy.
The second section investigates how Virgin Mobile managed to attain sustainable competitive advantage over the period from 1999 to 2005, but subsequently turns to an investigation of changes in regulation and a shift in the competitive environment have eroded the firm's competitive advantage.
Virgin Mobile UK Case Study Solution
PUBLICATION DATE: April 02, 2009 PRODUCT #: ES0941-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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