Focused on the problem of determining whether to continue running after the first test market. The company has seen the success of the product, but far from breaking even, and needs for additional financing. Focuses on the analysis of opportunities and the use of market data to assess whether progress. "Hide
by Howard H. Stevenson, Laura Pochop Source: Harvard Business School 32 pages. Publication Date: September 22, 1992. Prod. #: 393043-PDF-ENG
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