Work is Good: Branding the Employ+Ability Mission, Spanish Version Harvard Case Solution & Analysis

Employ Ability, a small firm employing developmentally disabled adults, finds itself competing with low-cost producers of its core products - healing cold and hot packs. How might an advanced branding effort, centered on the company's core value of "Work is Good" enable it to efficiently compete with them?

Work is Good Branding the Employ Ability Mission Spanish Version Case Solution

PUBLICATION DATE: July 22, 2008 PRODUCT #: 816S02-HCB-SPA

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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Work is Good: Branding the Employ+Ability Mission, Spanish Version

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