Vicks Health Care Division: Project Scorpio (B1) Harvard Case Solution & Analysis

To be handed out during class discussion (B) case. Shows that Vicki has developed a middle name and advertising. The results of a copy of the test results and further market test. Students will have to choose between two names and positioning, as well as to decide whether to recommend the national expansion. "Hide
by George S. Yip, Jeffrey R. Williams Source: Harvard Business School 5 pages. Publication Date: 01 Oct 1981. Prod. #: 582041-PDF-ENG

Vicks Health Care Division: Project Scorpio (B1) Case Solution Other Similar Case Solutions like

Vicks Health Care Division: Project Scorpio (B1)

Share This