To be handed out during class discussion (B) case. Shows that Vicki has developed a middle name and advertising. The results of a copy of the test results and further market test. Students will have to choose between two names and positioning, as well as to decide whether to recommend the national expansion. "Hide
by George S. Yip, Jeffrey R. Williams Source: Harvard Business School 5 pages. Publication Date: 01 Oct 1981. Prod. #: 582041-PDF-ENG
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