If your goal is to develop new products or services, new ways of marketing to your customers, or invent your entire business model, design thinking "holds valuable tips on how to get there faster and more efficiently. Author explains how to translate inspiration to implement, providing seven steps to make design thinking in design to do, consciously promote the right kind of emotional environment, and after seven principles outlined in this document, the organization will be well-equipped to do the same.
This article Rotman Magazine . "Hide
by Heather Fraser Source: Rotman School of Management, 5 pages. Publication Date: May 1, 2006. Prod. #: ROT020-PDF-ENG
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