To maximize their effectiveness, shade cases should be printed in color. The case asks students to formulate a strategy to react to various competitive threats to its Pureit Water purifier, started in 2008, targeted at millions of low income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch procedure that needed HUL, the $3.5 billion Indian subsidiary company, to innovate on many different fronts. It details competitive actions since the launching to set the stage for what the business should do next.
PUBLICATION DATE: February 01, 2011 PRODUCT #: 511067-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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