The function of the enterprise viability research process would be to identify the key questions underlying the viability of a venture, to ease reframing of the venture to enhance its viability, and to supply evidence to support the founders' answers to those questions. The venture viability research process for entrepreneurs is different than the process for businesses that are established. In addition, entrepreneurs often have an incomplete understanding of small direct encounter with prospective customers and the marketplace for their merchandise.
Entrepreneurs invariably operate on condensed time lines and limited budgets; consequently prioritization is critical to every step of the process. Utility research needs continuous assessment of the attractiveness of different model designs. This note will illustrate the measures above, using a string of examples. It will provide guidance around the best way to reply practicality questions that are vital, using tools for example expert interviews and various types of market research.
PUBLICATION DATE: December 01, 2008 PRODUCT #: E324-PDF-ENG
Venture Viability Research Case Study Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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