For many companies, the brands associated with their products or services are their most valuable assets, and, hence, much management attention is given to communicating, designing, nurturing, and defending them.
This note is planned to provide a perception of brand management policy companies use to construct, sustain, and leverage their brands.
Understanding Brands, Module Note Case Study Solution
PUBLICATION DATE: November 15, 2008 PRODUCT #: BH303-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Differences at Work: Sam (B)
Managing Segways Early Development
Julia Stasch (A)
Volkswagen Navarra, 8th Collective Agreement (A)
HRM Challenges at Alden Auto Auctions
Crossing the Line: Don Imus and the Rutgers Women’s Basketball Team
Navigating Organizational Politics: The Case of Kristen Peters (A and B)
Bayer CropScience in India (A): Against Child Labor
Leaving
Deloitte & Touche (A): A Hole in the Pipeline, Spanish Version
