Vanity Fair Mills: Market Response System Harvard Case Solution & Analysis

Describes a "Quick Response" program developed Vanity Fair Mills (VFM), unit began VF Corporation in 1989, VFM reorganization of production systems, has invested heavily in the computer and telecommunications equipment, and formed a "partnership" agreements with major retailers. These changes are designed to improve inventory turns, reduce discounts and reduce operating costs in the distribution of intimate apparel. Improving the efficiency of distribution channels would, it was thought to benefit VFM and retail customers. In early 1993, VFM management reviews of the progress made in the implementation of a rapid response. "Hide
by Robert D. Buzzell Source: Harvard Business School 31 pages. Publication Date: May 21, 1993. Prod. #: 593111-PDF-ENG

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