Clients were a valuable source of new solutions in various product categories, and becoming directly involved in the innovation process, they can help companies better anticipate market changes. Web can greatly simplify these activities, making it easier to manage the systematic interaction with a select group of customers at a low price. However, empirical data on the actual distribution of web-based tools to support collaborative innovation remains weak. After considering the previous findings on the Web-based tools to integrate the client, this article is an exploratory analysis of more than 200 brands and corporate websites. It emphasizes that the tools companies use mostly and defines some important industrial and solid specifics. "Hide
by Emanuela Prandelli, Gianmario Verona, Deborah Raccagni Source: California Management Review 28 pages. Publication Date: Aug 01, 2006. Prod. #: CMR347-PDF-ENG
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