CoCubes had been offering value added suggestions to its customers, including both colleges and companies. CoCubes offered a framework in India, to align the recruitment of the campus with its strategies. India was a market with high availability of formally educated individuals but at the time not readily employable.
In a growing economy, CoCubes, an entrepreneurial firm, had to realize the drawbacks of recruitment, to its customers, from non-premier and non-established organizations. The firm had to pursue the strategies that could retain the engagement with the recruiting companies.
The awareness to build, regarding the recruitment among institutes, was critical for the firm in a highly competitive environment of rapid growth. The authors, Debolina Dutta and D.V.R Seshadri are affiliated with Indian Institute of Management Banglaore.
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