Jim Jorgensen: The Initial Days at Discovery Zone Case Solution
Duringthe first Discovery Zone, opened January 2, 1990, was immediately popular, Chairman Jim Jorgensen and his small team decided to start multiple stores quickly in the belief that whoever was would own the business. They decided to use franchising as the method of expansion because it'd allow the firm secure committed management, finance its growth, and to grow rapidly. Jorgensen comprehended that there were other questions to be answered as well: Should all the stores be the same size? Therefore, should theDiscovery Zone also have some company-owned stores? Would franchising alter the nature of rivalry in this newly emergent market? At the time of the case, only three weeks after the firm was operational, the principals are thinking about these questions and what they should do next.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 18, 1999
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