Gome–King of Chinas Electrical Appliance Retail Chain Harvard Case Solution & Analysis

Chairman of Gome Ltd, known appliance retail chain, congratulated his management team for their excellent performance in comparison to last year. For three consecutive years, Gome were ranked the largest electrical retailer in China, and the second-largest general retailer. Arguing that the only true national player, Gome achieved total sales of RMB23.9 billion in 2004, and in 2005, double the number of stores to 426. Four-year plan of the company is to capture 10-15% of the market at a national level. Come to double the number of stores in the next three years, and more importantly, to develop a strategy to fend off its local and global competitors. "Hide
Shigefumi on Mackinac, Anthony Fong Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: 10 January 2007. Prod. #: 906M98-PDF-ENG

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