This case is designed to illustrate the techniques of private equity investors to use in assessing the value of market opportunities - in this case, the plus-size clothing retailer focused on African-American and Latina women. The case addresses a number of issues, including niche marketing, urban development, and the problem of assessing the market potential.The protagonist, private equity partner, must determine the market viability of the investment opportunity to his company.
This Darden study. "Hide
by Gregory Fairchild, Joe Toomer Source: Darden School of Business 24 pages. Publication Date: May 14, 2003. Prod. #: UV0371-PDF-ENG
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