Boston Fights Drugs (A): Designing Communications Research, Spanish Version Harvard Case Solution & Analysis

Boston Fights Drugs (A): Designing Communications Research, Spanish Version Case Solution

Using the focus group approach they find that most of the existing anti-drug marketing is ineffective. Although this new team isn’t as confident, they do have a new set of plans.

Explains in depth the movement begun by 5 people with a $20,000 spending plan who wanted to counter drug abuse amongst Boston's students.

PUBLICATION DATE: October 30, 1987

This is just an excerpt. This case is about SALES & MARKETING

 

Boston Fights Drugs (A): Designing Communications Research, Spanish Version Case Solution Other Similar Case Solutions like

Boston Fights Drugs (A): Designing Communications Research, Spanish Version

Share This