Using Product Design Strategically to Create Deeper Consumer Connections Harvard Case Solution & Analysis

Historically, product design has often been considered a procedure for creating functional distinction through extra features, outstanding functionality, and so forth. In this research, we reveal how distinct design elements may be used strategically to create two quite different result chains from a customer's view.

This work demonstrates that specific design elements are more likely to create practical commodity differentiation and the transactional consumer outcomes, while other design strategies tap on a more mental type of value creation. As we reveal, a mental focus in value creation is more likely to create desired and strong outcomes like faithfulness, enjoyment of use, and passion. Given current company tendencies towards relationship-based customer management, this emphasis on emotive value creation through product design is especially useful. In order to make these notions actionable, we offer particular product design strategies that managers can use to enrich the relational and transactional value of their customer relationships.

Using Product Design Strategically to Create Deeper Consumer Connections Case Study Solution

PUBLICATION DATE: September 15, 2008 PRODUCT #: BH296-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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