Understanding Buyer Choice/Rejection/Experience Processes for Complex Services: The Example of Montessori Private Schools Harvard Case Solution & Analysis

This note establishes an extensive brand-new set of principles to comprehend purchasing processes of moms and dads picking amongst complex academic services utilizing the example of Montessori independent schools.

PUBLICATION DATE: February 22, 2010 PRODUCT #: 910A02-PDF-ENG

Understanding Buyer ChoiceRejectionExperience Processes for Complex Services The Example of Montessori Private Schools Case Study Solution

This is just an excerpt. This case is about SALES & MARKETING

Related Case Solutions & Analyses:

Turning Design Thinking into Design Doing BMWFilms Canadian Tire: Selecting a Social Marketing Program Giant Consumer Products Lufthansa 2012 The Last Mile: Using Behavioral Insights to Create Value Can You Hear Me Now? Learning from Customer Stories Greater Minneapolis-St. Paul: Building on a Diversified Base Making Lemonade in Chicago’s Troubled Neighborhoods Strategies to Reduce Product Proliferation