U.S. Plastic Lumber Harvard Case Solution & Analysis

U.S. Plastic Lumber Case Solution

Mark Alsentzer could have never imagine himself in capacity of an environmentalist, despite in form of a businessman. He started funding Earth Care during 1996 as he considered their theory for turning -away plastic plastic lumber into a valuable product, noble.So Alsentzer took over the company was in financial trouble at the end of 1996. Obtaining other plastic lumber firms and investing in research to accelerate the production procedure helped enlarge end product while improving merchandise recognition helped enhance consumer demand for plastic lumber.

This is just an excerpt. This case is about  LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: February 01, 2001 PRODUCT #: SM81-HCB-ENG

 

 

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