How a social or political issue is framed makes the "nonmarket" circumstance that encompasses it. Issue frameworks aren't random; instead they are the product of strategic behavior by businesses, government agencies, NGOs, and similar actors. Frameworks aren't fixed and dilemmas can be reframed through time.
Framing is a strong strategic tool that enables companies to shape the arrangement of the marketplace environment to their advantage. This article discovers and reveals five distinct pathways through which companies can shape different dimensions of the nonmarket environment.
PUBLICATION DATE: May 09, 2016 PRODUCT #: CMR621-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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