Two Ways to Fly South: Lan Airlines and Southwest Airlines Harvard Case Solution & Analysis

Looks at the different business models of two very successful and profitable airlines: Chilean-based LAN Airlines and US-based Southwest Airlines. LAN Airlines holds a hub-spoke international full-service model, where the passenger and cargo operations with a high degree of integration. Southwest, on the other hand, is set to point-to-point, low-fare, service "frill" with homogeneous fleet. Designed for the course for the development of business models.
Includes color exhibits.
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by Ramon Casadesus - Masanell, Tarun Khanna, Jordan Mitchell, Jorge Tarzijan Source: Harvard Business School 26 pages. Publication Date: November 22, 2006. Prod. #: 707414-PDF-ENG

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