Qihoo, one of the largest Internet companies in China now, was founded in 2005. The organization started its business and quickly dominated the marketplace in China after its uncommon move of giving its product away for free in 2009. Afterwards, it expanded its offering to cover a wide spectrum of Internet and cellular security products. In 2012 the company launched its Internet search engine called So.com.
By August 2013, So.com captured 18% PC market share, and had posed a hazard to Baidu, China's biggest and most established search engine provider. Yet to compete against Baidu and other Chinese Internet giants in the long term, Qihoo needed to discover a method to reproduce its PC market success in the mobile marketplace. How will Qihoo persist in evolving its search engine business and what was the most appropriate mobile strategy to assist the organization in growing?
PUBLICATION DATE: July 23, 2014 PRODUCT #: 615017-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
Related Case Solutions & Analyses:
Renaults Logan Car: Managing Customs Duties for a Global Product
TD Canada Trust (C): Translating the Service Model to Service Operations
Part King Inc.
Planned Parenthood Federation of America (A)
Komatsu Ltd.: Project Gs Globalization
Otis Pacific Asia Operations (A): National Challenges
Russki Adventures
U.S. Robotics Inc.
Paula Evans and the Redesign of the Cambridge Rindge and Latin School
Velib’: Sustainable Market Space?
