Grocery Gateway: Customer Delivery Operations Harvard Case Solution & Analysis

As Canada's largest direct online grocer Grocery Gateway provided home delivery of about 125,000 customers in the Greater Toronto Area, which covers an area of ​​approximately 3,200 square kilometers. Grocery Gateway Personnel Management was concerned that the company had met only 67 percent of its goal making four deliveries per hour. Consequently, the vice-president of industrial engineering and operations were asked to make some recommendations to improve the delivery operations. These recommendations will be presented at the next weekly meeting management Grocery Gateway. There are several options to consider. The work of the Vice-President is to determine the options and assess how each can affect the existing activities of the company. The final choice will reflect and support the Grocery Gateway attention to the low cost and high quality service. "Hide
by P. Fraser Johnson Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: March 28, 2002. Prod. #: 902D03-PDF-ENG

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