Green Retailing: Factors for Success Harvard Case Solution & Analysis

Green Retail, is generally regarded as the integration of environmental activities in retail operations, has become commonplace. Despite the growing interest among practitioners, there is a lack of understanding about what the green retail is the fact that the success factors for implementation. This article examines the experience of the leading green retailer, shed light on the different roles of the coordinator retail suppliers and consumers in greening their supply chains. He identifies three broad dimensions of green retailing, internal improvement and external coordination and support the development and notes the critical features necessary for businesses to succeed. It is also a strategy cycle of practical steps to help managers of retail incorporate green practices. "Hide
by Ki-Hong Lai, TCE Cheng, KY Ailey Shank Source: California Management Review 27 pages. Publication Date: 01 February 2010. Prod. #: CMR445-PDF-ENG

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