Banyan Tree Resorts and Hotels: Building an International Brand From an Asian Base Case Solution
Abstract:
This case explains Banyan Tree Resorts & Hotel's quick development beginning with a single resort transformed from an obsolete tin mine in Phuket, Thailand, to end up being an international resort operator and among Asia's leading 20 brand names. It checks out the realisation of an ingenious way of life principle, the following obstacles associated with reproducing its initial success in various aspect of the world, the business's marketing technique, and the advancement instrumental operations abilities to back the brand name, along with the obstacles dealt with in extending the brand name into brand-new companies consisting of top quality items and a travel website.
Pedagogical Goals:
This case might be utilized to talk about the concerns associated with specifying and building an effective, brand-new brand name and carrying out a quick internationalisation method, consisting of the problem in between making sure consistency shipment and the brand name worths in the face of the requirement for regional adjustment, in addition to utilizing the experiences in numerous nations in regards to item advancement and development to help with organizational knowing. It can likewise be utilized to go over the affiliations in between the service and a brand name operations that support it, in addition to the practicality of brand name extensions and the risks of brand name stretch.
This is just an excerpt. This case is about Technology and Operations Management
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