Millennials have greatly affected social media's development into an important source of product info. They are increasingly basing their product assessments on info collected from reviews that are online. Consequently, firms targeting Millennials might desire to pay heed to online reviews. Which products are affected by Millennials' on-line reviews? Do the reviews tend to be favorable or negative? Where do the Millennial clients look for information surrounded by the plethora of places that are online? As presented herein, a survey of 227 Millennials reveals this generation is undeniably posting reviews online and being influenced by these reviews.
Respondents demonstrate a clear taste for company sites, Facebook and two online venues, when expressing their views. Reviews are broken down how product classes fare for each kind, and by positive and negative comments. Men voice their views online more often than females, and unique gender differences are discovered by product category. By leveraging on-line reviews, for selling to Millennials, recommendations are provided.
Selling To Millennials With Online Reviews case study solution
PUBLICATION DATE: March 15, 2012 PRODUCT #: BH467-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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