Reaching the Bottom: UniGlobe's Small Local Stores Dilemma Case Solution
The Small Local Shops department of the subsidiary company recruitedmiddlemen who distributed vans full of consumer products through Philippines.
The route was growing fast, but it was the firm's least prosperous. The subsidiary company had to determine what to do. Should it trash the channel completely? Or should it attempt to develop an internal capacity to reach the tiniest shops, even if it included substantial capital expenditures? Regional direction was expected to arrive and the business had to develop a strategy.
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: February 24, 2003
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