This case delineates the inauguration and expansion of Tough Mudder, a startup originated by Will Dean and Guy Livingstone in the sludge run/adventure confrontation space. Dean, a passionate triathlete and marathoner, recognized these solitary patience events boring, and desired to come up with a new notion that would link teams of people mutually to complete an athletic event that would test not only their substantial potency, but their determination, resolve and mental grit as well.
The case chronicles the meteoric rise of Tough Mudder within the rapidly growing venture race business. It confronted out-numbered opportunities and predicaments, not the slightest of which was a move to host events globally, as Rough Mudder looked forward to 2013. The business also faced intense competition and was always having to innovate in order to remain at the top of the pack. To conclude, rapid growth intended scaling confrontations within the association that will have to be attended to if the company was going to preserve the high level of operational brilliance which was so essential to the success of its events.
PUBLICATION DATE: February 07, 2013 PRODUCT #: E464-PDF-ENG
Tough Mudder Case Study Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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