The key to accurate service initiation lies in shifting the customer focus. Instead of asking, "How are we doing?" supervisors must inquire, "How is the customer doing?"
To be able to truly innovate, their focus must expand further than existing services and service abilities to deal with the essential needs of their customers, including outcomes and the occupations those customers are working to achieve. Businesses are better able to make breakthrough service offerings and procedures on developing solutions that are shared with customers by additional focusing service initiation. This can lead to value co-creation that's both uniquely identified and meaningful to customers from competitive offerings. To this end, we present a four-step procedure for businesses to direct occupation-centric service innovation.
PUBLICATION DATE: January 15, 2013 PRODUCT #: BH505-PDF-ENG
The Secret to True Service Innovation Case Study Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
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