In 2015, Burger King in France had ambitious plans for growth and managed 26 restaurants. In a press release, the shareholders announced the proposed acquisition of Quick, a chain of 509 fast-food restaurants operating in France and a number of other countries. Burger King France intended to slowlyconvert the Quick eateries into Burger King restaurants, which was a move that would turn Burger King into the second-largest fast-food chain in France.
Even though this acquisition provided an important increase alternative for the Burger King chain, however, it presented several challenges in the kind of company culture, brand image, and the dilemmas that could come with the process of internationalizing and converting a chain within its home country. Rozenn Perrigot is affiliated with Université de Rennes 1. Cheryl R. Babcock is affiliated with Nova Southeastern University.
PUBLICATION DATE: June 27, 2016 PRODUCT #: W16371-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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