The Silk Soymilk brand evolves from one home made merchandise to a regional then national brand, facing challenges such as acquisition, investment inflow, and competition from new entrants into the market it created. The marketing positions at various development stages of silk are discussed, and students consider how its attempts could best realize increase goals and whether the business should expand its existence or develop new classes. Which option carries the largest threats, and which would improve its standing as a market leader?
Silk Soy Milk (A) case study solution
PUBLICATION DATE: April 21, 2009 PRODUCT #: UV2970-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Basic Industries
First National Bank of Westhaven (B)
Note on Financial Forecasting Problems
Hanson Manufacturing Co.
Ibrahim Dabdoub at the National Bank of Kuwait
Pacific Grove Spice Company
Leanwashing: A Hidden Factor in the Obesity Crisis
McDonald’s Corporation
Reorganising Health Care Delivery through a Value-Based Approach
Bad Arguments and Rationalization in Business
