To maximize their effectiveness, colour cases ought to be printed in colour. Global Unichip Corporation (GUC) is a design services company that functions as a front end to TSMC, the world's biggest semiconductor foundry. In so doing, it hidden the complexity of the latest process technologies and reduced the entry barriers for small-scale firms to use the most recent technology. It was also able to capture scale benefits in acting as an aggregator. But it saw a change in the marketplace coming as a major systems house customer came to GUC. Did this mean that it was enabling rivalry with TSMC's most important customers?
PUBLICATION DATE: October 16, 2012 PRODUCT #: 613048-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Parkin Laboratories
Hootsuite
Pequignet: The Face of the Renaissance of French Haute Horlogerie
Old Spice: Revitalizing Glacial Falls
Regulatory Uncertainty and Corporate Responses to Environmental Protection in China
The Big 3 Roar Back
WorldSpace Satellite Digital Radio Service
Supply Chain Management at International Automotive
The Rise of the Regional Sport Network Content Ownership in an Ever-Changing World: The YES Network in 2009
Bridge International Academies: A School in a Box
