Global Unichip Corporation A Harvard Case Solution & Analysis

To maximize their effectiveness, colour cases ought to be printed in colour. Global Unichip Corporation (GUC) is a design services company that functions as a front end to TSMC, the world's biggest semiconductor foundry. In so doing, it hidden the complexity of the latest process technologies and reduced the entry barriers for small-scale firms to use the most recent technology. It was also able to capture scale benefits in acting as an aggregator. But it saw a change in the marketplace coming as a major systems house customer came to GUC. Did this mean that it was enabling rivalry with TSMC's most important customers?

PUBLICATION DATE: October 16, 2012 PRODUCT #: 613048-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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