Tokyo Disneyland: Licensing vs. Joint Venture Harvard Case Solution & Analysis

Tokyo Disneyland was started as a result of the license agreement between Walt Disney (WD) in the United States and the eastern lands Corp (PL) from Japan. The agreement provides that WD will license fee of 7% of sales in exchange for PR with managerial and technological know-how, and save for a few risks in the enterprise. When WD proposed a second project with the PR, PR senior leaders wanted to find a way to make a WD partner risk by investing in the business as a condition going into the new project. To prepare for negotiations, OL leaders of the need to calculate the net present value of the project, as seen from the point of view of WD -. Both in terms of the existing methods of licensing and the one in which WD would like to share to risks "Hide
by Mitsuru Misawa Source: University of Hong Kong, 22 pages. Publication Date: August 10, 2005. Prod. #: HKU420-PDF-ENG

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