STAR TV in 1993: (A) Harvard Case Solution & Analysis

Describes the STAR TV, the pan-Asian satellite network, which has standardized its strategy in its target markets. The acquisition of the star from Rupert Murdoch's News Corporation provides an opportune moment to examine whether the viability of this strategy is likely to be increased or decreased over time. This analysis establishes a broader discussion of the dynamics of globalization. "Hide
by Pankaj Ghemawat, Timothy J. Keohane Source: Harvard Business School 12 pages. Publication Date: August 1, 2000. Prod. #: 701012-PDF-ENG

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STAR TV in 1993: (A)

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