The Ultimate Fighting Championships (UFC): The Evolution of a Sport Harvard Case Solution & Analysis

This case takes a look at the Ultimate Fighting Championships (UFC) and its moms and dad business, Zuffa LLC (Zuffa), through the function of the just recently worked with chief marketing policeman (CMO). As the CMO of the biggest company worldwide's fastest growing sport, blended martial arts, he deals with lots of choices about the future of the company.

The CMO should identify the very best method to both handle the company's enthusiastic global growth efforts and safeguard the UFC brand name in brand-new markets, while likewise protecting the experience for the league's core North American fan base. The CMO should assess the business's sponsorship relationships and establish a technique to manage enhancing competitors in both worldwide and domestic markets.

The Ultimate Fighting Championships (UFC) The Evolution of a Sport Case Study Solution

PUBLICATION DATE: May 18, 2010 PRODUCT #: 910A12-PDF-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

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