Club Royal Automobile uses a new system of computer and telephone, to improve their standards of service and profitability. After the initial impact of changes in technology, the organization is faced with a choice between future technological development and organizational change. "Hide
by W. Earl Sasser, Jr., Roger Hallowell Source: Harvard Business School 21 pages. Publication Date: September 15, 1992. Prod. #: 693029-PDF-ENG
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