ChemBright small start-up company that makes private-label household products. The company sells its products to grocery chains in the New England area. Its strategy is based on a large logistics based on cost advantage. If the main decisions are: 1) how the company should respond to a price war initiated by a strong competitor, and 2) how the company can continue to exploit the advantages of logistics as it carries out the various options of growth. Acts as an effective introduction to logistics and, in particular, to the fact that logistics is not purely a tactical function, but can be used as a powerful competitive weapon. "Hide
by Janice H. Hammond Source: Harvard Business School 14 pages. Publication Date: August 19, 1992. Prod. #: 693026-PDF-ENG
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