The Clorox Company Goes Green Harvard Case Solution & Analysis

Finalist along with 3rd Place winner in 2011 Oikos Casewriting Competition. In the early 2008, Clorox launched a brand-new line of eco-friendly cleaning items called GreenWorks. Following the success of smaller sized companies such as Seventh Generation and Method, Clorox targeted the detailed niche market of green items, with an approximated market size of $150 million.

Utilizing its competitive benefits in the distribution and economies of scale, Clorox priced its GreenWorks items listed below those of smaller sized rivals. Remarkably, Clorox's market entry did not take income from smaller sized gamers, however rather than triggering the marketplace for green cleaning items to take off, leaving Clorox with numerous tactical concerns.

The Clorox Company Goes Green case study solution

PUBLICATION DATE: May 13, 2010 PRODUCT #: W94C22-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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