Briefly described in terms of management of the three social motives: the need for achievement, need for power, the need for affiliation. Also briefly considers the implications of the work of David McClelland, David Winters, and other incentives in an organizational environment. The driving force is described in terms like "personal power" and "socialized power." "Hide
by John J. Gabarro, Wallace Wormley 6 pages. Publication Date: November 1, 1976. Prod. #: 477053-PDF-ENG
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