The International Finance Corporation’s Grassroots Business Initiative Harvard Case Solution & Analysis

Grassroots Business Initiative (GBI) was established to financially help small businesses participated in creating social worth.

Three years later, its originator, Harold Rosen, wanted to investigate an alternate funding model to provide it with scale and sustainability.

PUBLICATION DATE: February 11, 2008 PRODUCT #: 508063-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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