In 2009 the Economist continued to experience excellent development and running margins while a number of its peers reeled from both a cyclical slump and structural risks to print publishing.
The case explains the company, history, and company design of the Economist, and explains 3 concerns facing Andrew Rashbass, the group's president: initially, reassessing the publication's digital technique; 2nd, getting ready for e-readers; and, 3rd, placing the business to exploit exactly what the Economist referred to as an age of "Mass Intelligence" where more readers chose tough and advanced info sources.
The Economist case study solution
PUBLICATION DATE: March 22, 2010 PRODUCT #: 710441-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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