Sany’s Cross-Border Acquisition, Integration, and Strategic Renewal Harvard Case Solution & Analysis

Sany's Cross-Border Acquisition, Integration, and Strategic Renewal Case Solution

SANY fixated primarily on the Chinese domestic market, whereas Putzmeister had a recognized brand name and excellent experience in global markets. SANY and Putzmeister had introduced a "double-brand method" in particular markets, however was it the proper technique?

This is just an excerpt. This case is about  LEADERSHIP & MANAGING PEOPLE

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